“Attention Span” @ Spark Meet & Greet

“Attention Span” Steve Belovarich (2007)

Video explodes into a frenzy of feedback loops and bright colors. Sparks hurl toward the glass, as if they are stuck to the interior of the video monitor. The explosion is perpetual. Headphones are attached to the computer, so viewers listen to a slow movement of pink noise and sinusoidal waveforms that are designed to produce Delta brainwaves. Delta brainwaves are produced by the human brain during REM sleep. An obsolete computer jitters the video and skips the audio, leaving the viewer with a sense of frustration with the piece.

“Attention Span” Steve Belovarich (2007)

Television watchers are unwitting participants in an exercise of brainwashing. The TV viewer is trapped inside the narrative. The watcher becomes anxious whenever video is not replicated from a bell shaped plot formula. Numerous studies have shown ADHD and possibly Autism is linked to heavy TV watching in infants and toddlers. The 2 second cut warps the viewer’s perceptions in everyday life.

“Attention Span” Steve Belovarich (2007)

“Attention Span” is on display at The Spark Contemporary Art Space. This project is part of the 2nd Annual Syracuse University MFA Invitational and Th3: The Third Thursday, September 20th, 2007. Spark Art Space is located on the corner of E. Fayette and S. Crouse Ave.

Written by Steve Belovarich :: steve@installationspace.com
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